The Social Media Mayor
How to become the most familiar name in your zip code
Vol. 002 · For Mortgage Advisors
The advisors who win a local market are not the loudest or the most viral. They are the most familiar — the ones who showed up, served, and stayed consistent until the whole zip code knew their name.
Drew Gillett runs marketing for one of the largest independent lenders in the country. This playbook is his method for picking three pillars, holding them for a year, and turning a local following into a referral engine.
From “The Social Media Mayor: Own Your Local Market” — The Way with Dino Katsiametis, Episode 61 with Drew Gillett.